Digital Marketing · with Tayyaba Shahid
Baarso plans, launches and scales performance campaigns for ecommerce brands across Pakistan. No junior handlers, no black box: Tayyaba Shahid runs every account herself, tests relentlessly, and reports in plain numbers you can check.
What's included
Every engagement is scoped from these building blocks — and Tayyaba owns all of them personally.
Full-funnel Meta campaigns for ecommerce: account structure, audience testing, creative rotation and scaling rules that protect your return on ad spend.
Native-feeling TikTok campaigns built around hooks that survive the first two seconds — where Pakistani ecommerce attention actually lives right now.
Persuasion-first campaigns where every rupee is accountable: offer angles, urgency mechanics and landing alignment tuned for immediate, measurable sales.
Organic presence that supports paid performance: content calendars, posting rhythm and page optimisation that make your brand look alive and trustworthy.
Most sales happen after the first click. We map your funnel, segment warm audiences and build retargeting sequences that recover carts and repeat-purchase your buyers.
Creative is the new targeting. We brief, test and iterate ad creatives systematically — angles, formats and hooks — so winners are found by process, not luck.
The process
One WhatsApp conversation and account access: Tayyaba reviews your store, past campaigns and margins, then agrees the numbers that define success.
You get a written plan: audiences, offers, creative angles and budget split — what will be tested, in what order, and why.
Campaigns go live in structured tests. Losers are cut fast, winners get budget. You see every decision in the account.
Winning combinations scale with guardrails on cost per purchase. Reports arrive weekly on WhatsApp — spend, sales, next moves.
Pairs well with
Growth compounds when the pieces connect. These services plug directly into this one.
FAQ
Still unsure about something? Tayyaba answers these herself on WhatsApp too.
Enough to learn, not a fortune. For most Pakistani ecommerce brands we recommend a testing budget you can sustain for at least three to four weeks — typically starting around PKR 3,000–5,000 per day in media spend. Tayyaba will give you an honest read on whether your margins support ads before you spend anything.
First sales usually appear during the testing phase in the first one to two weeks. Reliable, scalable performance takes four to six weeks of structured testing — anyone promising guaranteed results in three days is guessing with your money.
Yes. Tayyaba writes the angles and briefs, and Baarso's in-house design and video team — Raveeha Shahid — produces statics, reels and UGC-style ad videos. Strategy and production sit under one roof.
It depends on your product, price point and audience. Meta remains the strongest converter for most ecommerce categories in Pakistan; TikTok wins for impulse-friendly, demonstrable products. Often the answer is both, with different jobs. Ask Tayyaba — she'll tell you what she'd test first and why.
Always. Campaigns run inside your Business Manager and your ad accounts. If we ever part ways, everything — pixels, audiences, learnings — stays with you.
Your specialist — Tayyaba Shahid
Send one message describing your product and your goal. Tayyaba will reply with an honest read on whether ads can get you there — and what she'd test first.